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TC&MN #9 Unlocking Personal Wealth Working for Tech Equity
The Blueprint for how to trade time and talent for tech equity.
👋 Good Afternoon. Welcome to this week's edition of Tech Career & Money News, your trusted source of news, resources and insights for financially focused technology employees.
My playbook for how to work for equity as a wealth building strategy. This overview will be published in my book to release later in 2024. Part 2 of my conversation with Bart Finelli on how to Invest & Test your skill set to grow expertise.
Building Wealth with Tech Equity

Unlocking Personal Wealth Working for Tech Equity
Throughout my career, I encountered widespread skepticism about working for equity as a personal wealth-building strategy.
Many said it was too risky, citing the high failure rate of startups. A failed start-up in 2010 left me questioning my path. However, instead of giving in to doubt, I sought out those who had successfully navigated this journey. Contrary to the advice of some mentors, I discovered individuals with remarkable success stories—people who had experienced incredible exits and thrived at renowned companies.
I wanted to uncover their secrets to success.
The Three Common Mistakes: Why Most People Fail
The journey to building wealth through tech equity is often fraught with pitfalls. Here are the three common mistakes that can lead to failure:
1. Letting Passion Rule Reason: It's easy to get swept up in a startup's vision and dive in without asking critical questions.
- Example: In my first start-up, this happened to me; I fell in love with the vision and did not ask any questions beyond that. I didn’t achieve the results I wanted.
2. Taking Excessive Risks: Joining a company at its earliest stage may not align with your financial goals or skill set.
- Example: One mentee worked for a start-up with no sign of liquidity. They took their skills to a public company and started getting liquid equity within the first month to meet their financial goals.
3. Going at It Alone: It is challenging to navigate working in tech and managing a career and money without a support network or feedback.
- For example, a colleague struggled to negotiate a fair equity package because they lacked someone to guide them.
The Mindset Shift: Thinking Like an Investor
Successful tech employees who have built personal wealth with tech equity share a common trait: they think like investors when trading their time and talent for equity. This mindset shift can be transformative.
By adopting an investor's perspective, you will:
Utilize a decision-making framework devoid of emotion.
Assess risks to eliminate overly risky options.
Seek feedback from peers and mentors to maintain clarity.
The Evidence: Real-Life Success Stories
In pursuing knowledge, I've interviewed individuals who have effectively combined their careers with wealth-building through tech equity. Here are a few noteworthy examples:
1. Bryan Wise: Worked for a Public Company for 8 years and later took DocuSign, Snowflake, and Gitlab through IPOs.
2. Ritendra Datta: Built equity working for Google and Meta, now excelling at Data Bricks.
3. Frank Xia: Successfully navigated two IPOs and now is a founder and investor.
You Can Achieve This, Too
Later this year, I'll publish my first book, "From No Dough to IPO: A Proven Playbook for Trading Your Time & Talent for Tech Equity."
In this comprehensive guide, I'll provide practical strategies and tactics to work for equity effectively.
The Playbook Outline:
You are the Asset: Develop valuable skills to trade for equity.
Always Work for Equity: Ownership is the key to wealth.
Think Like an Investor with Time and Talent: Align your goals and risk profile.
With this investor's mindset, you can embrace the following steps:
Goal Setting: Define career and equity goals to provide direction.
Define Your Risk Profile: Evaluate company and manager risks to focus on the right opportunities.
Due Diligence Process: Create a framework for selecting tech companies and managers.
Interview & Negotiate: Know your worth and negotiate effectively.
Act Like an Owner: Maximize results by taking ownership of your career.
This book is not just a collection of ideas; it's a practical guide that empowers you to work for equity. Many tech professionals can achieve financial success through this strategy—they just need the knowledge and guidance.
Ask Me a Question
Have questions or want to learn more? Feel free to reach out with your inquiries by replying to this email or sending me a note at [email protected]
Tech Careers & Money Talk

Tech Equity and Money Talk is a weekly podcast showing you how to work for tech equity as a wealth-building strategy and meet your financial goals.
Continuing the conversation with Bart Fanelli, we discuss how you Invest & Test your skillset to build expertise. Also consider the challenges of AI and opportunities in the workplace.
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Disclaimer: This newsletter is for informational purposes only and does not constitute financial or career advice. Always consult with qualified professionals before making any decisions based on the information provided.